and away we go...

October 30, 2014

Well it’s almost launch time, which is both exciting and terrifying. The first collection has been in development for a long time now, and it sprang from the desire to embrace experimentation and make a strong graphic statement with vibrant color. Now is really the time to play around and be fearless – and it’s not that I don’t love black and white or monochrome, I just have this ever evolving relationship with color that I’m trying to understand. I know it’s not for everyone but I hope that this small range finds it’s color-lovin’ people.

I'm really excited to be launching a small creative business now, it’s been a goal for years but actually getting to this place has taken a long time. I’m very lucky to be fully supported in this venture by my fantastic husband Bill and lots of amazing friends.

It’s a great time for small makers with a lot of tools available to us to find our market, but even so the toughest part is often our own inner critic. So here I’d like to acknowledge another maker that I’m inspired by and that’s Rebecca Atwood from Brooklyn. I’ve always loved pillows – I think that they’re an awesome and easy way to inject style into a room, and I can’t imagine lying on the couch without a pile of pillows to get comfy with (you know, for those Walking Dead/Mindy Project marathons). To me they satisfy on both an artistic and functional dimension. But I didn’t really consider that they could work as serious product offering - for some reason I always felt that to launch a business required some enormous level of investment, a massive range of products etc etc.

When Rebecca launched her small line of hand-dyed pillows in early 2013 it felt like an epiphany, and a reminder that like Nike, I should just do it. It might seem strange to talk about someone who could be regarded a competitor as you launch, but we have a totally different aesthetic and it’s been really amazing to see her line go from strength to strength. I think it’s an encouraging sign that so many small designers are thriving and it’s indicative that people really do want more individual goods hand-made with care and attention to detail. I have a lot of plans for Antipod Workshop, so I hope that you’ll come back and check out what’s happening on a regular basis. Thanks for stopping by!

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